2016.09.09PRESS

What does the world's first Swallowing Aid Jelly, Ryukakusan think about the important aspects in Swallowing Aid Jelly!?
New commercial versions, 〔"Swallowing Aid Jelly(Magic Jelly)" Committment ver.〕 and 〔"Swallowing Aid Jelly(Magic Jelly)" Fussy Customer ver.〕 will be on air throughout the country starting from September 10th (Saturday).

Ryukakusan Co., Ltd. (Head office: Tokyo, Chiyoda Ward) will broadcast the new commercials, 〔"Swallowing Aid Jelly(Magic Jelly)" Committment ver.〕 and 〔"Swallowing Aid Jelly(Magic Jelly)" Fussy Customer ver.〕 will be on air throughout the country starting from September 10th (Saturday).

Swalllowing Aid Jelly(Magic Jelly) was developed as a first medicine swallowing aid jelly having in mind of "Jelly to help taking medicine". It obtained the patent from 35 countries and 1 region. Since 1998, it has been gaining high recognition from a medical field as well as actual nursing care workplaces. More than 20,000 products have been sold in the past.

 

<Characteritics of "Swallowing Aid Jelly(Magic Jelly)"> 

・Usage … A jelly to swallow medicine and supplements.

・Ingredients … No sugar, saccharides, artificial coloring nor preservation is used. It has no interference with the medicine efficacy.

・Physical propeties … With the right viscosity and liquidity, it will not get stuck in the throat.

・Manufacturing method … Pharmaceutical manufacturing level.

・Package … It is designed to create jelly size to the right sizes to avoid stacking on the throat.

 

As Swallowing Aid Jelly(Magic Jelly) has more exposure to public, the products recognition is increasing, too. On the other hand, necessity to appeal the difference of jelly between food and other similar product is inevitable. In our new commercial, we put more emphasis on our ingredients which doesn't interfere with the medicine efficacy. We also brought up the smooth flowing ability of jelly as it is important not stuck on the throat.

Ryukakusan will keep stride to develop new products, and raise the public awareness of the safety of the similar products.

 

Click here to visit CM gallery>>> (Japanese)

※ Commercials are able to be viewed after September 10th, 0 o'clock. 

Click here to visit press release>>> (Japanese)